The 1st Networking Dinner in conjunction with the 45th International Advertising Association World Congress 2024 was held on 15th June 2023 at Amari SPICE Penang, bringing together industry players in Penang.
YB Yeoh Soon Hin, the State Exco for Tourism & Creative Economy, deliver an inspiring speech, highlighting the immense potential of the advertising industry in shaping the future. The IAA World Congress 2024 is set to draw approximately 2,000 delegates from 26 countries, and will be extensively covered by international media partners.

Yeoh said, "I can foresee that IAA World Congress 2024 will bring a range of impactful conference content, technology exhibition, board meetings and team buildings, award shows and master classes, cultural festivals and last but not least, gastronomic & nature experience that Penang has to offer".

Present also was, Adjunct Professor John Doody Chacko, Chairman of the 45th IAA World Congress and President of IAA
Malaysia was enlightened about the significance of IA and its role in driving innovation and creativity within the advertising realm. The evening was filled with great conversations and fruitful networking opportunities.