The Tourism Administration officially established a service office in Jakarta, Indonesia on Wednesday, aiming to deepen recognition of Taiwan through tourism promotion activities directly targeting mid-to-high-end consumer groups.

The Jakarta service office opened in GoWork Central Park, a busy commercial and shopping district, with an event emphasizing Taiwan's sightseeing, festivals, specialty foods, and souvenirs. The office will cater to the needs of Indonesian tourists by providing Taiwan tourism information, assisting tour operators in creating themed itineraries, and improving the efficiency of communication with local services.

Indonesia has a population of more than 270 million and boasts the largest economic consumption in the Association of Southeast Asian Nations (ASEAN). The Tourism Administration states that Indonesia has the greatest tourism development potential in Asia, reporting more than 200,000 tourist visits to Taiwan in 2023.

Tourism Administration Director-General Chou Yung-hui (???) says that in the new 2024 southbound tourism plan, resource priority will be given to the Indian and Indonesian markets. He points out the Mumbai tourist service office, newly established on February 8, saying that the two centers will not only assist local tour services but also actively explore independent travel demands to expand the scale of the South and Southeast tourism market.