As international tourists have started to pour into Turkey's sunny vacation resorts, the country is eager to capitalize on the lucrative summer tourism industry income to support its faltering economy.

This significant sector of the economy, which supports 2.6 million workers and earns billions of dollars annually, provides the country's economy with much-needed relief.

According to official data released in late January, Turkey's tourism revenue increased by nearly 50% from 30 billion in 2021 to 46.3 billion in 2022.

According to Kaan Sahinalp, the Turkey representative of German travel giant TUI, "Tourism in Turkey has become an indispensable sector for the economy because it generates much- needed foreign currency."

"The tourism industry is vital for the hard currency that it brings about for the economy as a whole," he added, adding that this will assist to lessen the significant current account deficit of the nation.

He expressed confidence that the sector would reach the government's 2023 goals of 60 million international arrivals and 60 billion in revenue.

Sahinalp noted that Turkey will have "a serious advantage" over its regional rivals in terms of pricing due to the depreciation of the Turkish Lira.

The lira experienced its largest decline in years on Wednesday, falling more than 7% versus the US dollar to trade at 23 lira to 1 dollar. Since 2018, the lira has been losing strength.

According to a survey released on April 30 by the Turkish Statistical Institute, Turkey's tourism revenue increased by 32.3 percent to $8.7 billion during the first quarter of 2023.

Following the terrible earthquakes in February, which killed close to 51,000 people and forced numerous hotels along the Aegean and Mediterranean coasts to house displaced survivors for months, local Turkish officials are especially hoping for a successful tourist season.

According to Recep Yavuz, head of the Antalya City Council's Tourism Working Group, fewer Russian tourists may travel abroad as a result of the Ukraine situation and increased costs.

According to Yavuz, arrivals from Russia decreased in May compared to the prior year as a result of the people's declining spending power as a result of the Russian ruble's record-low depreciation.

Sahinalp believes that this is merely a transitory situation and that soon, a large number of Russian tourists will start to arrive along the Mediterranean coast.

The World Travel and Tourist Council predicted that Turkey's tourist GDP will rise by around 5.5 percent year between 2022 and 2032 in research they published in January 2023.