Vietnam Today, a local publication reported that the country's tourism industry is expected to reach pre-pandemic levels in 2025.

According to the Ministry of Culture, Sports, and Tourism, the sector contributed 9.2% of the South-East Asian nation's yearly gross domestic product in 2019, bringing in a record 18 million foreign visitors and bringing 720 trillion Vietnamese dongs (US$30.2 billion) in income.

According to the most recent development strategy from the tourism authorities, Vietnam also hopes to bring in 35 million foreign tourists by 2030, with the constant growth of 13 to 15% a year.

Vietnam will build a top-notch, sustainable tourism sector to position itself as Southeast Asia's ideal travel destination, attracting tourists with high purchasing power and extended stays.
The tourism authorities want to increase the number of tourists coming from established markets like northeast Asian nations, Europe, the ASEAN region, North America, Russia, and Oceania. They also want to target new emerging markets like India and Middle Eastern nations to help them realize their full potential.

To attract foreign visitors interested in medical or cosmetic procedures or leisure activities by combining meetings, incentives, conferences, and events, Vietnam plans to launch many tourism-related projects.

With over 1.8 million foreign visitors in January and February, Vietnam's tourist industry is expected to generate 27.3 billion dollars this year, or 90.3% of pre-pandemic levels, with predicted spending of US$3.6 billion.