As Malaysia is coming close to its Visit Malaysia 2020 campaign, the government is trying out to pull the footfalls from every corner of the world. Having consolidated its tourism business in Asia, Malaysia promoted the tourism business in Indian metros and now focused to promote the destination on smaller cities in a bid to deepen its market and achieve incredible growth in Indian tourists visiting Malaysia.
Apart from primary target cities in India, the secondary cities in the incremental list are Lucknow, Ludhiana, Jalandhar, Amritsar, Agra, Kanpur, Guwahati and Kolkata seeking to tap the growing economic condition of India willing to spend more on travelling and exploring the world.
As a part of the initiative, Malaysia is holding an interactive session with leading travel agents and tour operators from tier ll and tier lll cities and highlights the products and places of Malaysia which are well known in order to woo the tourists and incredible the Indian footfall in Malaysia.
Indian tourists account for 12 percent of total tourists’ inflow to Malaysia and it has set an estimated a target to get a footfall from the coming year from India alone. It is seen that Malaysia is quite popular in India and people are eager to visit the place, a little bit of promotion will help gaining a huge footfall.
Tourism Malaysia also announced some discounted rates for tourists from Punjab to increase the inflow from Punjab itself which has 15 per cent of North Indian arrivals rate. These packages are given to grab the cash-rich tourists from Punjab to visit Malaysia and is one of the prominent places for them to focus on India.
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