Traveloka, Travel and lifestyle platform has adapted interactive ways of tourism promotion through interactive kiosks at Singapore Visitor Centres (SVCs) located at Orchardgateway, Kampong Glam, and Funan. This was done in partnership with the Singapore Tourism Board (STB) to encourage tourists to discover more of Singapore’s hidden gems, popular attractions, and unique experiences. According to Traveloka, the travel booklets called “Let’s Go Around Singapore Lah!”, will direct tourists to locations across Singapore by using QR codes.
Apart from encouraging visits to popular attractions such as Universal Studios Singapore and Gardens by the Bay, visitors will also be able to book lesser-known experiences such as the National Orchid Garden and the Tiger Brewery tour from Traveloka Xperience. In a bid to provide a “fun travel” discovery experience, the Traveloka interactive kiosks featuring seasonal themes from Christmas to Chinese New Year will also be available for tourists to explore at Orchardgateway.
This comes as part of the Memorandum of Cooperation (MoC) signed between Traveloka and the Singapore Tourism Board in April 2019 to promote Singapore as a preferred destination for visitors from five Southeast Asian markets (Indonesia, Malaysia, the Philippines, Thailand, and Vietnam).
Since April 2019, Traveloka and STB have launched six campaigns across the five target markets aimed at driving inbound tourism to Singapore and spend on accommodation and experiences. According to Traveloka, the number of Singapore offerings on its platform has increased to over 200 product listings today.
Traveloka has been expanding its efforts in promoting several Southeast Asian markets as holiday destinations. In October this year, it partnered with the Ministry of Tourism of the Republic of Indonesia, Embassy of The Republic of Indonesia in Singapore, and Changi Airport Group for Singaporean travelers to virtually experience tourist destinations in Indonesia. As part of its recent launch of the Traveloka Xperience platform, the company will set up an interactive and virtual reality booth titled “Xperience Wonderful Indonesia Hub” at Changi Airport.
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