As of June 30 in Sarawak, a total of 1,022 craft entrepreneurs were registered with the Malaysian Handicraft Development Corporation.
Datuk Seri Nancy Shukri, Tourism, Arts and Culture minister, said 252 people who are in the textile industry, 24.7 percent, with 14 of them being batik entrepreneurs.
“Most of the batik products are painted with a tribal or ethnic motif designs such as Dayak Iban, Bidayuh, and Orang Ulu. Kraftangan Malaysia will continue to promote traditional crafts such as Sarawak’s songket, Pua weaving, batik, and beaded accessories through Sarawak Borneo Craft Festival 2019.
“Kraftangan Malaysia will also hold the annual Sarawak Borneo Craft Festival, scheduled to take place between Oct 23 and Nov 1 this year,” she said when winding up the debate on the motion of thanks for the Yang di-Pertuan Agong’s royal address in the Dewan Rakyat.
Nancy also said that through marketing and promotional activities Kraftangan Malaysia promotes other handicraft products as an attractive national tourism product with a unique quality.
Kraftangan Malaysia has launched an online marketing initiative on 8 April, the E-Kraf Bazar (on Facebook), which aimed to promote and market locally handcrafted products online.
“Kraftangan Malaysia has also launched the CraftOnTheGo application on April 1 to provide digital services via a mobile application to the community in improving accessibility of information on craft entrepreneurs throughout Malaysia.
“The information, provided in the form of a directory, containing the entrepreneur profile, product description, images, social media information and location of the premises, that can be downloaded from Google Play Store and Apple App Store,” she said.
Nancy said the project also enables visitors to directly access the premises of the business through Google Maps.
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