Malaysia is moving forward with the creation of Special Tourism Investment Zones (STIZ) in Johor, Melaka, Negeri Sembilan, and Sarawak as part of the 13th Malaysia Plan (2026–2030).

The initiative aims to attract private investment while fostering collaboration between federal and state governments, industry stakeholders, and cooperatives. Officials say the designated zones will act as catalysts for developing new tourism products with a focus on arts, culture, heritage, and natural attractions.

Tourism remains a key pillar of Malaysia’s economy, with the government targeting a 16% contribution to GDP by 2030. To date, authorities have identified 43 potential sites nationwide for STIZ designation.

Sarawak is expected to have at least one site gazetted by the end of this year, with Mulu, Niah, and the Kuching Delta Geopark among the possible locations. Johor, home to attractions such as Desaru and Forest City and strategically located near Singapore, is seen as particularly well-positioned to benefit. Melaka and Negeri Sembilan, both popular for their cultural and coastal offerings, are also on the list, though detailed locations have yet to be confirmed.

Industry players have welcomed the move but stressed that success will depend on clear incentives, including tax breaks, grants, or interest-free loans, to secure private sector commitment.

The government hopes the STIZ programme will not only drive economic growth but also strengthen Malaysia’s standing as a premier destination in the lead-up to Visit Malaysia Year 2026. From January to May 2025, international tourist arrivals surged 20.4% year-on-year to 16.94 million, with the country now targeting over 35 million visitors in 2026.