Borderless opportunities for Malaysia to boost businesses at Petal Ads Summit 2023

By TIN Media | Tourism Malaysia Published 1 week ago on 18 March 2023
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During the Petal Ads Summit 2023, appropriately titled "Go Beyond, Go Borderless," renowned organizations including Tourism Malaysia, and Malaysia Digital Economy Corporation (MDEC), more strongly emphasized the borderless opportunities to boost local businesses and industries to accelerate the Malaysian market. With a shared goal of creating a better ecosystem for regional businesses, Huawei Malaysia and the Malaysian Digital Association (MDA) together organized the conference, which showcased the most recent mobile advertising landscape.

The established Malaysian businesses, partners, top experts, and like-minded powerhouses were convened by Petal Ads, a mobile advertising network that was formerly known as Huawei Advertising, to exchange ideas and talk about current economic difficulties. Global audiences were introduced to Petal Ads' opportunities to speed up and fuel businesses' efforts through first-party data in a mobile-first advertising environment in industries like travel & transportation, finance, e-commerce, and more.

"As we Go Beyond, Go Borderless, it is essential to take use of digitalization's capacity to fuel tourism growth. We are set to achieve new heights in 2023 and beyond because of Malaysia's remarkable performance in 2022, said Iskandar Mirza.

A cohesive ecosystem of mobile advertising helps the expansion of the national economy, according to Ts. Mahadhir Aziz, Chief Executive Officer of MDEC, spoke about how mobile advertising may raise borderless chances.

"The establishment of this strong ecosystem plays a crucial role in both efforts to draw people from across the world to our nation and efforts to boost the reputations of local brands outside of Malaysia. Collaborations with powerful decision-makers and government assistance are essential for advancing the digital economy, according to Mahadhir.

The intention behind offering Malaysian businesses more cutting-edge international commercial solutions is not to put them in direct competition with other platforms, but rather to present options that are pertinent to their needs, according to Nick Zhao, Director of Mobile Ecosystem Business Growth at Huawei Malaysia. Hence, the Petal Advertising Summit will support regional firms' aspirations to increase global connectedness with the introduction of two new solutions.

During the summit, Petal Ads also unveiled its rebranding from HUAWEI Advertising to Petal Ads, showcasing more innovative and cross-border marketing solutions. Petal Ads expects that the rebranding would enhance Malaysia's mobile advertising ecosystem while bringing cutting-edge technology and business solutions to benefit the country's economy.

Petal Ads, an all-scenario intelligent marketing platform, offers advertising and traffic monetization services to publishers and advertisers globally to assist in business growth and brand value enhancement. This is accomplished by utilizing Huawei's "1+8+N" all-scenario environment, the marketing abilities of Huawei apps, the substantial premium third-party traffic, the vast business resources, and the potent ad technologies.


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