Xiaomi has collaborated with the Malaysian Tourism Promotion Board (MTPB) to boost global tourism in Malaysia.

The partnership was declared during an official ceremony of collaboration between Xiaomi Malaysia and MTPB led by the MTPB director-general Datuk Musa Yusuf. Many officials from Xiaomi Malaysia, including Allen An, Country Manager of Xiaomi Malaysia and Singapore participated in the ceremony.

With its world-renowned architectural and natural marvels and hidden gems, the 3-minute promotional video is now available on Xiaomi's official social media platforms, including the Facebook page of Xiaomi Malaysia, Xiaomi Malaysia's Youtube channel, and the official Xiaomi account at the popular Chinese social media platform Sina weibo.

"We have always wanted to showcase the natural beauty of Malaysia around the world. We thank Malaysia MTPB for allowing us to participate in the Visit Malaysia 2020 campaign. Not only tourists themselves, but often Malaysiansas well overlook the hidden gems of the country.

Datuk Musa Yusof comments on the partnership: "It is the ideal device to show Malaysia's hidden beauty to the world, that Xiaomi, together with its latest smartphone Mi Note 10, is global technology leader."We wanted to show Malaysia what is best for the VM2020 campaign, whether we have a lively heritage, a diverse culture or endless scenic spots, Xiaomi is one of the most appropriate partners for us to make such a move and experience in the realm.

In collaboration, Xiaomi Malaysia will launch its official Facebook page online photo contest called # ExploreMalaysiaWithMINOTE10.By taking photos of the landscapes in Malaysia, users can participate using the Mi Note 10. Together with the hashtag # ExploreMalaysiaWithMiNote10, participants will take pictures and post it online on Facebook or Instagram. Winners are chosen based on the most creative shots and have the chance of winning attractive MPTB prizes, including tickets to scenic spots and resorts in Malaysia.

Visit Malaysia 2020 brings the best of what Malaysia has to offer to the world in a single, event-packed year. The year 2020 is the year in which all the Malaysians take a special place, as we reflect on and celebrate all of our successes and challenges to transform a once colonial land into a prosperous, diverse and dynamic country.