MAH is proud to collaborate with Tourism Productivity Nexus (TPN), Malaysia Productivity Corporation (MPC), Malaysian Association of Hotel Owners (MAHO), and Malaysian Budget and Business Hotels Association (MyBHA) to launch the Hotel Less Sugar Campaign. Supported by Ministry of Health Malaysia (KKM) and Malaysia Healthcare Travel Council (MHTC), this national campaign is an initiative aimed at raising awareness about sugar consumption by encouraging hotels to Display the sugar and calorie of their F&B Offerings 

On 10 March 2025, a ceremony was organized to launch the campaign and honour all 72 hotels, pioneers of the campaign at MPC Dewan Produktiviti, Menara Matrade, Offciated by TBhg Dato Zahrul Hakim, the Deputy Secretary General (Management) of Ministry of Health.

Hotels interested in joining the Hotel Less Sugar Campaign can sign up here: https://lnkd.in/giYbDmAB  

Malaysia has one of the lowest sugar prices in ASEAN and globally, contributing to excessive consumption and alarming health statistics such as 7 million Malaysians living with Type 2 diabetes, rising cases of chronic kidney disease, and a worrying increase in childhood diabetes (affecting 1 in 3 children).

MAH, remain committed to driving responsible hospitality practices, advocating for higher quality of life for our guests. Let’s work together for a healthier future — for our guests, our industry, and our nation.