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Malaysia to be the preferred business events destination at the IMEX AMERICA 2019
IMEXAmerica just took place at the Sands Expo and convention centre, Las Vegas, Nevada from 10-12th September. Malaysia returns to the segment by showcasing Malaysia’s talent and offerings of the business event centre.
An agency under the Ministry of Tourism, Art and Culture Malaysia will be preparing and participating at the prominent roadshow for the ninth consecutive year to continuing promoting the destination in different business events through exhibition Bureau (MyCEB)
After the launch of VM 2020 also know as “visit truly Asia Malaysia 2020” campaign which is revealed by the prime minister of Malaysia, YAB Tun Dr Mahathir Bin Mohamad on July 22nd of this year.
The participation of the Malaysian delegation at IMEX America 2019 is led by Datuk Zulkefli Hj. Sharif, Chief Executive officer of MyCEB together with the partnership with 7 industry partners, Penang convention and exhibition bureau, Malaysia international trade and exhibition centre, Kuala Lumpur convention centre, Sabah international convention centre, destination Asia destination management Sdn. Bhd., Panorama Holidays(M) Sdn. Bhd. and Asian Trails(M).
MyCEB has till now secured with its industry partners approx 1100 business international events from2010 to2018. Over the years the events comprised of corporate meetings, incentive travel, international conferences and trade exhibition events which have impacted around MYR8.5billion in the economic
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