Promotional campaign for China's ice and snow tourism launched in Dubai

By TIN Media | International Published 4 months ago on 6 February 2024
Read News


The most populous city in the United Arab Emirates (UAE), Dubai, has lately launched a unique campaign to highlight China's burgeoning ice and snow tourism potential.

The main destinations marketed to Dubai residents at the event were China's Xinjiang Uygur Autonomous Region and its Heilongjiang and Liaoning provinces, which are renowned for their distinctive winter tourism landscapes.

Middle Eastern viewers can appreciate the splendor of the third-tallest mountain range in the world, the Kunlun Mountains, and other locations like the historic city of Kashgar through a film titled "Xinjiang is a nice place." Because of the complexity of its local culture, the ice and snow landscapes of Xinjiang may frequently contribute more "exotic" flavors than the tourist attractions in northeastern Chinese cities.

In addition to its stunning natural scenery, Xinjiang, a major hub of the old Silk Road, is known for its diverse ancient cultural resources.

According to Yu Jie, deputy head of the Department of Regional Culture and Tourism, the growth in port and airport infrastructure is largely responsible for the surge in local tourism. Yu also mentioned that to draw more tourists, the Xinjiang Uygur Autonomous Region has introduced more innovative and varied activities in recent years.

Heilongjiang and Liaoning provinces, in addition to the Xinjiang region, have also released promotional videos showcasing their distinctive ice and snow resources, like as the "snow city" Harbin and the natural hot springs in Anshan, Liaoning province.

In 2023, the city of Harbin emerged as the most popular tourist destination in the nation because of its abundance of snow and ice. The city saw 135 million visitors in total the previous year.

Mali, a Chinese culture enthusiast and vlogger from Dubai, told the Global Times that Harbin is a friendly city that unites people from many cultural backgrounds with its distinct local culture.

"The city extended a kind welcome to me throughout my stay. To me, it feels like home, and China is a kind nation. The YouTuber expressed to the Global Times, "I hope the friendship between China and the UAE will last forever."

Organizations like the Department of Culture and Tourism of Heilongjiang Province, the Department of Culture and Tourism of Liaoning Province, and the Network of International Culturalink Entities co-launched the event.

The goal of the event, according to Song Wei, deputy director of the Network of International Culturalink Entities, is to interact with residents of the United Arab Emirates.

According to Song, China and the UAE will celebrate their 40th anniversary of diplomatic ties in 2024. With strong backing from the Belt and Road Initiative (BRI), which China has suggested, this is an excellent opportunity for the two nations to increase bilateral exchanges in sectors like

In the future, some 500 events will be held to encourage communication between China and the UAE. The UAE Chinese Cultural Center's director, Liu Yang, stated that these events present excellent chances for cooperation between the UAE and China, whose tourism resources are quite distinct but complementary.

The tourism advertising campaign, with the theme "Nihao! China," or "Hello, China," will concentrate on marketing other Chinese cities and provinces in the future, including Beijing, Shanxi Province, and the Inner Mongolia Autonomous Region of North China. Singapore will be the next foreign location for the marketing campaign.


Email TIN

TIN Media - Travel Industry Network is Malaysia's home grown B2B Travel Industry Media with the most influential B2B online resources including news, research, events, and marketing services and more.