Malaysia’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is expected to generate RM76.8 billion in revenue, riding on the momentum of the nation’s ASEAN chairmanship this year and the upcoming Visit Malaysia Year (VMY) 2026.

The projection includes the arrival of more than 25 million international tourists and industry delegates, reinforcing Malaysia’s position as a leading business events destination in the region.

World Trade Centre Kuala Lumpur (WTCKL) group managing director Datuk Seri Dr Irmohizam Ibrahim highlighted that both milestone events are set to spur economic growth, particularly through a people-centric and business events-driven economy.

“The MICE industry is an emerging service-based economic resource that directly and indirectly contributes to the national economy. Convention centres like WTCKL play a vital role in creating jobs, nurturing a strong business ecosystem, and supporting the community economy,” he said.

He added that major events create a ripple effect across various sectors, including e-hailing services, public transportation, hotel bookings, F&B outlets, and local tourism attractions.

Reflecting on pre-pandemic figures, Irmohizam noted that the MICE industry contributed RM86.14 billion to Malaysia’s GDP in 2019, with international tourist arrivals surpassing 26 million.

Amid ongoing global economic uncertainties and trade tensions, Irmohizam urged for strategic focus on the MICE sector as a catalyst for sustained economic resilience and investor confidence.

He cited the upcoming KL International Book Fair, scheduled to take place at WTCKL in late May 2025, as an example of an event that draws global participation and stimulates Malaysia’s hospitality and tourism ecosystem.

“The MICE sector not only enhances Malaysia’s international branding but also builds trust among global investors and stakeholders in our capabilities and infrastructure,” he concluded.