The Indonesian Ministry of Tourism has officially introduced Event by Indonesia, a digital platform designed to serve as a comprehensive hub for events information across the country. The launch event was held at the Sapta Pesona Building and led by Vinsensius Jemadu, the Ministry’s Deputy for Tourism Products and Event Organisers.

This initiative aims to streamline access to diverse event information for both domestic and international audiences, reinforcing Indonesia’s image as a premier destination enriched with high-quality cultural, entertainment, and business events. The platform is accessible through its official Instagram, TikTok, and YouTube accounts.

Event by Indonesia covers seven major event categories under the Wonderful Event pillars: Music, Creative, Culinary, Sports & Wellness, Arts & Culture, Carnival, and MICE (Meetings, Incentives, Conventions, Exhibitions). It includes event listings from international to regional levels, including the 110 flagship events under the Karisma Event Nusantara (KEN) programme.

In addition to event line-ups and ticketing, users can explore curated tourism content featuring nearby destinations, culinary experiences, and cultural attractions—making it a practical tool for trip planning.

Looking ahead, the Ministry plans to implement online-to-offline (O2O) activations at selected events to boost public engagement. These include digital contests via Instagram Stories with attractive prizes to encourage visitor participation and content sharing.

The platform is built on two core principles: sustainability and festivity. It aims to create memorable experiences that not only entertain but also support social impact and environmental responsibility—aligning with Indonesia’s broader goals for sustainable tourism development.

Event by Indonesia is poised to redefine how the public connects with Indonesia’s vibrant event landscape, offering both convenience and inspiration for travellers and locals alike.