The Tourism Recovery Plan 2022, which offers incentives to people in the form of discounts, vouchers and rebates, has recorded a total redemption of RM10.9 million last year.
Deputy Tourism, Arts and Culture minister, Khairul Firdaus Akhbar Khan, said the plan which is aimed at boosting domestic tourism benefitted a total of 248,450 individuals with recorded sales of RM40.67 million.
In addition, he said in order to stimulate tourism, Tourism Malaysia is involved in 21 domestic tourism exhibitions including the Jom Cuti-Cuti Malaysia Roadshow 2022, Tourism Malaysia Travel Fair and the Malaysian Association of Travel and Tourism Agents (MATTA) exhibition as well as state domestic tourism exhibitions.
The Tourism Recovery Plan 2022, which was launched in May last year, is aimed at increasing the mobility of Malaysians to travel and spend through various land, air and accommodation discounts.
Khairul Firdaus said the ministry, through Tourism Malaysia, will continue to step up the promotion of domestic tourism including this year by selling packages directly to consumers by holding Jom Cuti-Cuti Malaysia Roadshows, Tourism Malaysia Travel Fairs and MATTA Fairs.
"I believe activities such as glamping, agro tourism, bird watching, star gazing, homestays, cycling as well as historical & heritage trails, are among those that can be explored to further strengthen the growing ecotourism sector.
"The fact is more creative package offerings need to take into account the added value that will be enjoyed by tourists. I am sure, there are still many more locations and tourism products that can be highlighted in the country," he said.
- TAGS / KEYWORDS: