Singapore Airlines (SIA) has launched an initiative to support and collaborate with leading Singaporean brands to offer unique on-the-ground and inflight experiences for its global customer base.

Under the initiative, dubbed Singapore Showcase, SIA has worked with several Singaporean hawker brands to make their dishes available to customers onboard the airline’s flights out of the city-state.

These include Boon Tong Kee’s chicken rice, Bismillah Biryani Restaurant’s chicken dum biryani, Song Fa bak kut teh, Qiu Lian ban mian, Kok Kee wonton noodle, as well as the Beach Road prawn noodle.

Starting from September 2021, each hawker dish will be available on rotation on the inflight menu in first class and business class on selected flights departing from Singapore. There are plans to introduce popular dishes by other famous brands in the coming months.

This initiative is also a celebration of Singapore’s Hawker Culture, which was added to the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2021, said the airline in a release.

As well, the carrier has partnered with local media production and distribution companies such as Encore Inflight, Mediacorp, and MM2 Entertainment to offer more Singaporean content in its KrisWorld in-flight entertainment system from this month. This will include Singaporean movies, documentaries, TV series, music, and podcasts.

SIA has also worked with Scent by SIX, a Singapore artisanal perfume label, to develop a signature scent for the airline. Dubbed Batik Flora by Singapore Airlines, the scent includes floral notes from flowers in SIA’s new batik motif and aims to provide “a unique sensory experience” for the airline’s customers.

The scent will be progressively introduced at key customer-facing SIA locations from October 2021, starting with the SIA service center at ION Orchard. Customers will also be able to enjoy this signature scent at SIA’s redeveloped SilverKris Lounge at Singapore Changi Airport Terminal 3 when it reopens.

Batik Flora by Singapore Airlines will be produced in the form of reed diffusers, pillow mists, and an eau de toilette fragrance, and will be available for sale exclusively on KrisShop.com from October 2021.