BzBee Consult Sdn Bhd together with Sarawak Tourism Board (STB) launched the Hive Co-Learning Space at Taylor’s University here, marking the first of a three-way collaboration which will enhance students’ practical development.
The learning space would benefit students of the university’s School of Media and Communication as well as School of Hospitality, Tourism, and Events by providing a venue for students to come together to learn and discuss various aspects of communication, promotions, as well as obtain advice and feedback from BzBee’s public relations consultants.
STB, which partly sponsored and branded the co-learning space, also welcomed the usage of its ‘Sarawak – More to Discover’ campaign tagline as a case study for the students.
Besides launching the event, there was also the ‘Kolok Fest’, which was planned and implemented by final year students, with Discovering Sarawak as the subject matter of the promotion.
The Kolok Fest highlighted on ‘The Sarawak Adventure’, an exhibition with multiple stations displaying and representing Sarawak culture, giving an immersive and a truly ‘More to Discover’ Sarawak experience.
The stations included a 360-degree image experience, an IGTV quiz, traditional Sarawak musical instruments, and food taste booth for Sarawakian delicacies.
The festival also incorporated Sarawak-inspired elements, from traditional dances to musical performances.
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