The Penang Convention & Exhibition Bureau (PCEB) continues to contribute to the rejuvenation of the business and tourism sector with the fifth edition of its homegrown conference BE @ Penang 2020. BE @ Penang 2020 is expected to be a bolder edition with the mission to BE INEVITABLE.

Professor Eddy Obeng, a visionary and British professor, who has been recognised for his performance in New World Management will host this year's online conference.

His teachings on Qube provide an integral management approach for the fast-changing, unpredictable New World that enables global clients to easily connect learning and execution, and his QUBE teaching is the first avatar-based campus in the world to become a popular figure. 

“Penang, as all other destinations, has been hit hard but I have also noticed the business events industry’s united front and resolution in looking for avenues to aid in the industry’s recovery efforts. This is to be appreciated as business events is an important contributor to the economy,” commended The Rt. Honourable Chow Kon Yeow, Chief Minister of Penang in his opening speech.

The theme serves as an invitation to the business partners to take action in the sense of this pandemic in particular.

“I hope that BE @ Penang 2020 will end the year on a positive note with additional useful perspectives and ideas for our industry partners and other relevant industry players while we continue to keep up the rejuvenation momentum,” said Ashwin Gunasekeran, CEO of PCEB.

The programme for this year includes thought-provoking topics that will help people rejuvenate themselves in the field of tourism and business activities, in particular deeper insights into the use of technology and the future of association meetings and incentive travel.

“While Penang continues to prepare itself to welcome back international visitors, we are also working hard to also build on domestic travel by the constant fight to curb the COVID-19 cases and successfully establishing more ‘green travel bubbles’ to Green Zone areas in Malaysia”, said The Hon. Yeoh Soon Hin, PCEB Chairman and Penang State Exco for Tourism & Creative Economy.

In order to further improve delegates' online experience, special sessions will also take place by PCEB partners, including the Habitat Penang Hill forest bathing and a Tropical Spice Garden Spice workshop.