The Singapore Tourism Board (STB) and the Global Sustainable Tourism Council (GSTC ) collaborated to produce the GSTC MICE Criteria, which serve as guidelines for sustainable practices in the meetings, incentives, conferences, and exhibitions (MICE) sector. These standards are intended to meet the growing need for sustainability. The standards, which are aimed at venues, event organizers, and events and exhibitions, are made to support sustainable management as well as social, cultural, and environmental impact factors.

"After a year of dedicated work and effort, we announce the formal release of the GSTC MICE Criteria for Venues, Event Organisers, and Events & Exhibitions," said Randy Durband, CEO of the GSTC, emphasising the criteria's significance in advancing the MICE industry's sustainable journey. We acknowledge the important role the Singapore Tourism Board (STB) has played in its development. Together, let's make use of this chance to greatly accelerate the MICE sector's transition to sustainability.

The collaboration's contribution to Singapore's commitment to sustainable tourism was emphasized by Yap Chin Siang, deputy chief executive of the STB, who urged stakeholders to adopt these standards for a more environmentally friendly future. According to Yap, "Singapore's unwavering commitment to sustainable tourism is underscored by our collaboration with the GSTC and SACEOS to develop the GSTC MICE Criteria, which solidifies our position as a leading MICE destination." "The MICE Criteria is a significant turning point in this process because it gives industry participants the necessary resources to prosper in and contribute to a sustainable tourist environment. I implore everyone involved in the MICE ecosystem to adopt the standards and take the lead in creating a more environmentally friendly travel industry.

The standards also meet the Sustainable Development Goals (SDGs) of the UN, which cover sociological, environmental, and economic aspects. A framework for application and knowledge sharing will soon be made available to industry participants through an Early Adopter Programme, highlighting the criteria's importance in promoting sustainable practices in the MICE sector.