Tourism Malaysia and GoPro start expedition in Sabah

By TIN Media | Sabah Published 6 months ago on 4 April 2022
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With the easing of travel restrictions and reopening of the Malaysian leisure and tourism industry, local residents have sought out to satiate their appetite for adventure and discovery by exploring the many wonderful holiday destinations this beautiful country has to offer. From exciting urban quests, to exotic beach escapades, to lofty mountaintop retreats - and everything in between - Malaysia certainly has it all, with so much just waiting to be seen and discovered.

For 21 GoPro content creators, it was certainly an opportunity for adventure and discovery when they have recently whisked away on a 3-Day-2-Night lush tropical getaway to Sabah’s Bungaraya Island Resort. The retreat is a continuation of the Dream Malaysia campaign by GoPro and Tourism Malaysia to amplify the success of the campaign held last year which sought to celebrate the beauty of local lifestyle and travel through the production of videos.

“With the reopening of travel and tourism, it will definitely be bigger and more exciting this time around. Beginning with this excursion with our creators to Gaya Island and other parts in Sabah, we will explore the length and breadth of East and West Malaysia from the most vantage and immersive angles that can only be shot using a GoPro,” said Rick Loughery, Vice President of Global Marketing and Communications at GoPro.

“Dream Malaysia seeks to inspire and amaze through the production of videos of Malaysia’s awesome and incredibly diverse destinations, which simply has to be seen and experienced to be appreciated – and what better way to achieve this than using the immense capability of a GoPro? Naturally, we are thrilled to work with Tourism Malaysia and ECHO Resorts to strategically reinvigorate travel and tourism by placing Malaysia as one of the most must-visit destinations in the world,” he added.

The content creators certainly received an unforgettable experience when ECHO Resorts closed out the entire tropical paradise of Bungaraya Island Resort, perched on the hillsides of Polish Bay on Gaya Island. They were feted to the full board throughout the duration of the retreat, including accommodation, meals and a plethora of activities, which included diving, snorkelling, sailing, paddle boarding, and mangrove kayaking, among others.

Meanwhile, the excursion also saw the GoPro team exploring other hidden wonders in Sabah while engaging in activities which include river tubing at Tambatuon Eco-Village and visiting Tamu Kundasang, MOGGILAND Waterfall and Lasau Podi.

“With the reopening of Malaysia’s borders, the continuation of the Dream Malaysia campaign kicks off at a truly opportune time. We are confident that the amazing video content created using GoPro’s industry-leading technology will play an incredibly instrumental role in showcasing Sabah and other local destinations to the world, especially those with an insatiable appetite for adventure travel,” said Dato’ Hj. Zainuddin Abdul Wahab, Director-General of Tourism Malaysia.

“This collaboration between Tourism Malaysia and GoPro also bears testament to the tremendous potential for economic development that can be realized through Public-Private Partnerships, which can be strategic and instrumental tools to accomplish what neither can do alone. But together, the sum can truly be greater than its parts. We certainly look forward to working with GoPro to realise the dream of what we hope to be a truly successful campaign in every right. As Malaysia welcomes international visitors, let the adventure begin!” he added.


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