Tourism Malaysia unfolds its promotional calendar in Europe by participating at the International Tourism Trade Fair (FITUR 2022) at IFEMA MADRID, Spain, with the target to woo back international tourists, especially from the long-haul markets.
The 42nd edition of FITUR 2022 marks the 20-year milestone of Malaysia’s participation in this important trade fair for inbound and outbound markets in the Iberian Peninsula and the gateway to Latin America. Leading the Malaysian delegation at FITUR 2022 is Mr Noor Azlan Abu Bakar, Senior Deputy Director of International Promotions Division (America, Europe & Oceania), Tourism Malaysia.
Highlights of the promotion in this five-day fair from 19 to 23 January 2022 are the Langkawi International Tourism Bubble as well as sustainable tourism destinations to continue promoting public awareness and encourage trade visitors to discover more about Malaysia. Joining Tourism Malaysia at the Malaysian Pavilion is Tourism Selangor and three tour operators from the Asian Trails, Exo Travel and Vive Malaysia.
The previous special edition of FITUR 2021, which focused on tourism recovery, was the first fair held in Europe since the pandemic and attended by over 62,000 visitors with the participation of 5,000 companies from 55 countries around the world. Dato’ Zainuddin Abdul Wahab, the Director-General of Tourism Malaysia, said: “We are excited to participate in FITUR 2022 at Madrid, which is also home to the World Tourism Organization (UNWTO). FITUR continues to be an important platform for us to network with the travel trade, airlines, and media.”
The Spanish arrivals in Malaysia recorded a positive 3.2% growth of 42,267 in 2018 to 43,616 in 2019 with RM182 million in tourism receipts.
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