The Pahang State Government, through Tourism Pahang, organized the Pahang 2019 Festival from November 21 to 24, 2019 at The Square, Publika, Solaris Dutamas, Kuala Lumpur, to promote the uniqueness of the culture, arts and tourism destination of Pahang State to the general public.

The main objective of the program is to promote the uniqueness and variety of tourism activities available in the state of Pahang.