Tourism, Arts and Culture Minister Datuk Abdul Karim Rahman Hamzah said the Sarawak Cabinet has approved four more units of electric buses (e-buses) to cover an extended route next year for tourism.
In his speech in the State Legislative Assembly, he said that the route would cover 54 stops on a loop between the State Legislative Assembly (DUN) Building and the Semenggoh Wildlife Centre.
He said visitors would find this convenient and will also be able to utilize the service to reach various attractions and facilities along the extended bus routes.
Some of the stops on the route are the Kuching International Airport, old Kuching Heritage Trail, major hotels, private medical centers, educational institutions, shopping malls, and Kuching Sentral Express Bus Terminal.
The first Sarawak e-Bus Service began its trial operation on March 1 this year, covering some of the important steps in Kuching City, offering 26 bus stops on a loop between the Old Court House and ICOM Square in Pending.
Abdul Karim said the ‘Visit Sarawak Campaign’ will be extended into the long-haul markets next year with more attention given to destination branding.
He stressed that digital promotion will still be the way forward leveraging more on social media platforms, maintaining participation in international tourism fairs and roadshows, and developing effective familiarisation trips.
He added that the United Kingdom, Germany, the Netherlands, and Australia will be the focus if the destination branding exercise in 2020.
He said the Sarawak Tourism Board would also venture into the India market with a focus on the southern cities as they have more flight accessibility into Malaysia.
Abdul Karim said the market has shown a continuous steady increase in arrivals over the years and the board would be looking into the possibility of partnerships with local Sarawak and Peninsular Malaysia tour operators specializing in India market.
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