Business Events Sarawak (BESarawak) has launched a strategic campaign in Jakarta to position Sarawak as a premier destination for corporate meetings and corporate incentives (CMCI), tapping into Indonesia’s growing business travel market.

With direct flights now connecting Jakarta and Kuching, BESarawak aims to strengthen ties with Indonesian travel agents and corporate organisations, highlighting Sarawak’s world-class facilities and unique value proposition centred on legacy-driven experiences.

“Indonesia is one of our most important markets,” said Amelia Roziman, CEO of BESarawak. “With increasing demand for unique and impactful corporate events, Sarawak offers the perfect blend of business-ready infrastructure and meaningful cultural engagement.”

BESarawak kicked off the initiative with the Sarawak Business Events Product Update Session on 23 June, held in partnership with Tourism Malaysia Jakarta. The session brought together over 60 Indonesian travel agents and business event organisers, laying the groundwork for stronger collaboration.

Adrian Goh Sze Liang, BESarawak’s Manager of Business Development (CMCI), added, “With seamless connectivity between Jakarta and Kuching, we are opening doors to a new CMCI market segment that values experiential and transformative corporate travel.”

To further amplify its presence, BESarawak also participated in Travel Meet Asia (TMA) 2025, a major B2B travel trade exhibition held at Swissotel PIK Avenue, Jakarta from 25–26 June. Organised by Messe Berlin (Asia Pacific), the event brought together industry professionals from across Asia’s travel sectors, including leisure, corporate, and luxury.

These efforts align with national strategies to boost international arrivals ahead of Visit Malaysia Year 2026 and support Sarawak’s broader Gateway to Borneo campaign under the Sarawak Tourism Board. With Indonesian tourist arrivals targeted at 4.37 million this year, BESarawak’s Jakarta engagement reflects a strong commitment to regional tourism growth through the business events sector.