The Universal Studios amusement park which is currently under construction in Beijing, China is all set with new technology. It will admit visitors without a ticket and will scan the faces with the help of cameras to determine whether they've paid for an entry. The news was announced at a press event held in Beijing on Thursday.
The technology is part of a host of services owned by famous Chinese Internet giant Alibaba that will be integrated into Universal's park. Inside the park, the facial recognition cameras linked to Alibaba's Alipay electronic payment platform which will allow visitors to open storage lockers, pay for meals and even join express queues for rides making the access and waiting time for all the ride, way more convenient than the traditional methods.
Universal's Beijing park, which is currently under construction will feature characters from Hollywood blockbusters like Harry Potter and Kung Fu Panda. It was first announced in 2014 after receiving a go-ahead from China's top economic planner, the National Development and Reform Commission. The park is expected to open its gate by 2021.
Facial recognition technology is gaining traction and is a new trend across China, it is being used for everything from supermarket checkouts to surveillance.
Brian Roberts, CEO of Comcast, which owns Universal park said: "There is no more seamless way to enjoy what we're building than using the Alibaba technology,".
Alibaba rose to prominence as an online mega shopping platform. It has in recent years invested intensively in entertainment and tourism. The company's other segment Alipay app is also widely used in China for online transactions.
According to a Universal Park staff, the visitors wanting privacy who don't wish to have their faces scanned will have the traditional way of getting into the park and paying for food and merchandise.
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