Tourism Malaysia invited 31 international media from 14 countries to participate in the Mega Familiarisation program titled “Reminiscence Cultural Heritage of Malaysia”.

The group will be the first to experience the attractiveness of Malaysia’s cultural experience, as well as other tourism products that reflect Malaysia’s beautiful heritage.

With an aim to achieve 30 million international tourist arrivals and RM100 billion tourist receipts next year, the Mega Fam program is designed as part of the efforts to boost the promotion of Visit Malaysia 2020 campaign.

During the program, the participants were divided into two groups with two different destinations comprising Selangor, Perak, Negeri Sembilan, and Melaka to create awareness about preservation and conservation of Malaysian culture and heritage, especially architectural heritage building.

Among the destination featured in the itinerary are Royal Klang Heritage Walk, Ipoh Heritage City, KL City Heritage Trail and many more.

Mirza Mohd Yusof, the Senior Director of Corporate Communication Division commented that Malaysia is rich with its culture and heritage and it is important that we highlight these destinations to international tourists as these are part of Malaysia’s legacy.

He also mentioned on exciting activities such as making labu sayong in Kuala Kangsar, participating in Kampung traditional sport at Homestay Kampung Lonek in Negeri Sembilan and keris making in Melaka.

Tourism Malaysia has partnered with several private sectors such as Malaysia Airlines, Turkish Airlines, Air Astana, Air Arabia, Hatten Hotel Melaka, Selangor Tourism, Melaka Tourism, Perak Tourism, and KL Hop on Hop Off to ensure the campaign’s success.

The media from 14 countries are Australia, Canada, France, India, Italy, Kazakhstan, Kyrgyzstan, Pakistan, Taiwan, Russia, Turkey, United Arab Emirates, United States of America and Uzbekistan.