The Langkawi Development Authority (LADA), with the help of the Langkawi Grand Sale (LGS) maiden campaign, is targetting 2.5 million visitors to Langkawi this year.

The initiative was funded by local tourism industry members, including tourist attraction operators, hotels and duty-free shops, as well as tour operators and tour guides under the Langkawi economic bill (Helang) said  Chief Executive Officier Dr Hezri Adnan.

He said Langkawi's arrival this year as of July 2020 contributed to 1.1 million, with 189,000 as of July.

"If the numbers can be maintained or increase to 200,000, achieving the target of 2.5 million tourist arrivals to Langkawi this year is not impossible," he told reporters after launching the LGS campaign.

The resort island, both locals and tourists, received 3.92 million visitors in 2019.

The LGS Promotion includes travel agencies, hotels and duty-free stores, tourist guides and tour operators, from 1 September to 31 December of this year.

Hezri said four key packages are provided to domestic tourists — honeymoon; family; meetings, conferences, and exhibitions (MICE) incentives; and leisure — including lodging, transportation, visits to tourist attractions, and vouchers for use at selected establishments.