According to a report released on Thursday by France's national cinema agency, four out of five international visitors to Paris felt compelled to come after watching a film or television show filmed there.
That represents an increase from three-quarters in 2018 research.
One in ten said it was the primary reason they were travelling, and of them, half said it was inspired by the Netflix series "Lupin" (11%) and "Emily in Paris" (38%).
Market research firm Ifop conducted a study among six nationalities—Belgians, Spaniards, Americans, Britons, Germans, and Chinese—for France's National Centre of Cinematography.
According to Cecile Lacoue, head of studies at CNC, cinema tourism is not new and is most definitely not restricted to Paris; rather, it has increased in tandem with the proliferation of streaming services.
"It's an intriguing way to grow tourism and raise a town's profile," she remarked.
Out of two international visitors to Paris, one had seen "Lupin," the unexpected hit French film starring Omar Sy as a gentleman thief.
"Emily in Paris," a story about a young American trapped in the world of Paris luxury, came next at 44%.
The two Netflix original series were significantly more well-liked outside than French-only shows like "Versailles," "Marie-Antoinette," and "Dix pour Cent" (also known as "Call My Agent").
Nevertheless, according to Lacoue, 86% had at least seen one French film or television show, up from 81% in 2018.
About 37% of visitors had watched Jeunet's whimsical romance "Amelie," starring Audrey Tautou, and 41% had seen the comic "The Intouchables."
However, a greater number of tourists have watched American blockbusters like "The Devil Wears Prada," "Mission: Impossible Fallout," and "Da Vinci Code," which were shot in Paris.