One of the most reputable fair in the world, predominantly for musical instruments will be held from October 10-13 in Shanghai New International Expo Centre famously known as Music China. This fair is know to be Asia’s largest trade show for music industry specifically gathering more than 2200 international exhibitors from 30 different countries and regions altogether.

The fair is organised by Shanghai Intex Exhibition Co. Ltd. The fair will have a well stretch exhibition of musical instruments from all over the world in the vast exhibition space specifically stretching 145,000m. Music China is considered as one of the influential market and trade platform in musical industry and is primarily the first choice to develop business in China. Over the years the music industry of China has expanded drastically calling for famous brands around the  world and explore more in to the market and courting Chinese partners.

Brand that are expected to be seen in the fair are Marshall, Bluethner, Buffet, Fazioli, Fender, GEWA, Laney, Ludwig, Orange, Roland, Native Instrument, Pioneer, Selmer, Samick, Schimmel, Steinway, Tama, Yamaha, Pearl River, Hsinghai, KHS, Jinyin, Fengling, and Shanghai No.1 National Musical Instruments Factory.

Music China is not only about exhibition, for professional buyers and industry players Music China organises forums and seminars to keep them well informed and keep pace with industry development. 

The new product global launch is one of the highlighted event of Music China and is the most favoured platform for exhibitors from across the globe to launch their latest products and instruments of music, presenting dealers and visitors with the new edge technology and the updating of products with time. NAMM CMIA is an industry forum that will indicate the latest tend in the musical industry and analyse the global market with professional perspectives.

A wide range of topics with be covered in the How-to session where pricing, branding, retail, management and other issues associated with real practices will be discussed and covered. Music China is basically a musical carnival for music fans and along with that it is also a trade fair for professionals and industry partners. It provides a space and platform for innovative and interactive music making products and technologies.  A lot of music competition will take place including Jazz master competition, original EDM  competition and many more along  with 600 live shows that will take visitors into a different musical journey altogether.