The Thailand Travel Mart Plus (TTM+) 2023, Thailand's top business-to-business travel event, officially kicked off on May 31, 2023, providing new chances for international buyers looking for noteworthy and distinctive travel experiences in Thailand and the ASEAN area.

Visit Thailand Year 2023: Amazing New Chapters is the campaign's slogan. The Tourism Authority of Thailand's (TAT) goal to highlight the nation's continued efforts towards meaningful travel is aligned with the TTM+ 2023. By utilizing Thailand's 5F soft-power foundations—Food, Film, Festival, Fight, and Fashion—the goal is to increase the distribution of tourism earnings around the nation while also assuring sustainability.

The robust attendance at TTM+ 2023, which includes 374 buyers from 50 different countries, 435 booths with high-quality vendors from Thailand and the Greater Mekong Sub-region, and 112 media representatives from both domestic and foreign sources, demonstrates the industry's positive recovery.

H.E. The opening ceremony was presided over by Mr. Phiphat Ratchakitprakarn, Thailand's Minister of Tourism and Sports, who emphasized that the TTM+ 2023 displays Thailand's tourism development towards sustainability and being a high-quality destination. The occasion provided a crucial setting for developing long-lasting corporate ties and put a focus on the use of environmentally friendly practices, cutting-edge technology, and Thai soft power to revolutionize the nation's tourism industry.

As part of the TAT's plan to promote regional travel areas, the TTM+ was previously hosted in Chiang Mai, Pattaya, and Phuket before moving back to Bangkok this year. This gave foreign buyers and the media the chance to see firsthand Bangkok's expanding facilities, infrastructure, and economic opportunities as the travel and tourist sector resumed its regular operations.

The event, which took place from May 31 to June 2 at the Queen Sirikit National Convention Centre in Bangkok, featured a TTM Talk by Google Cloud Thailand on the topic of "Building A Sustainable Future for Tourism with Innovation Technology" as well as updates on Thailand's products and the Greater Mekong Sub-region (GMS) presented by Cambodia.

In addition to serving as a hub for business discussions, the Thailand Pavilion highlights the nation's dedication to sustainability through technology, digital transformation, and sustainable practices. The TAT's pavilion features distinctive tourism-related items and DIY workshops that promote the meaningful travel experiences offered in Thailand, in addition to dedicated exhibits for "Technology" and "Net Zero Tourism." Along with Thai dessert finger food, there were additional events like fruit tastings and exhibitions, as well as shows on how to make organic coffee.