In an effort to reinvigorate the tourism industry, Tourism Malaysia has collaborated with GoPro to celebrate the beauty of local lifestyle and travel through the production of ‘Dream Malaysia’ videos.
Aimed at bringing Malaysia’s hidden wonders to life, ‘Dream Malaysia’ started off as a campaign that wished to invite Malaysians to dream of their domestic travel pursuits into uncharted territories, new places that are never seen before or heard of, and to start creating new memories in the form of uniquely captivating and memorable content – with GoPro’s cameras.
The campaign first took off in March 2021 with the ‘Dream Malaysia Challenge’, a video contest for the public to participate from 13th to 28th March 2021 for a chance to win the latest GoPro gadgets as well as attractive nature-based holiday packages at Taman Negara, Gopeng Glamping Park, and Tadom Hill. A total of 133 participations were received throughout the challenge. Today, with the lifting of travel restrictions and successful vaccination rates, dreamers can now pursue their travel bucket list to reality and ‘Dream Malaysia’ videos have since become a series of dream destinations around Malaysia.
Minister of Tourism, Arts and Culture Malaysia, YB Dato’ Sri Hajah Nancy Shukri said, “Dream Malaysia witnesses the blend of collaborations and embracing of digitalisation to help our tourism industry bounce back and move forward better. There are many attractions in Malaysia that has been around for so long but are yet to be discovered, and there’s no better time than now to explore such new places. Through GoPro, we want to bring a new perspective and immersive content for adventurers in Malaysia.”
“Malaysia is an amazing destination that we want everyone to enjoy and experience, and there’s no better way to inspire people to visit than by sharing photos and videos of its stunning destinations and diverse activities,” said Rick Loughery, Vice President of Global Marketing and Communications at GoPro. “The partnership with Tourism Malaysia for the Dream Malaysia campaign provided unprecedented access to local places, villages and experiences that we were able to capture from the unique perspective and immersive angles that can only be shot with a GoPro. We are honored to help bring more attention to the country’s beauty and reinvigorate travel and tourism to the area.”
Under the stewardship of Tourism Malaysia, GoPro’s team and content creators have travelled through a multitude of states to explore the local destinations that are not usually on a traveller’s checklist. By discovering the nation’s hidden wonders, the creators gained experience which they wouldn’t have otherwise managed to explore, and with their GoPro cameras, they created amazing memories and authentic stories to bring the different states in Malaysia to life.
Baki Zainal, GoPro Global Ambassador, who is also one of the creators that took part in the exciting journey said, “From being in the company of sea creatures in the crystal-clear waters of Tioman Island, to the green and still mostly untouched nature spots in Malaysia, this is definitely an unforgettable tourism experience. With the help of GoPro cameras that are known for being the most versatile and high-performance imaging devices in the market, we hope the content created will inspire more people to venture into the destinations that are off the beaten track.”
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