Asia Venue Alliance (AVA) Sets the Stage for a New Era in Business Events Venues Across Asia

By TIN Media | Penang News Published 2 months ago on 7 December 2023
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PENANG:

Leading convention centers in the Asian region have joined forces to establish the Asia Venue Alliance (AVA), a revolutionary collaboration committed to enhancing event hosting standards and elevating seamless Business Events (BE) experiences.
The founding members, including the Ariyana Convention Centre Danang from Vietnam, Bali Nusa Dua Convention Center from Indonesia, International Convention Centre Tainan from Taiwan, Borneo Convention Centre Kuching from Sarawak, Malaysia, and Setia SPICE Convention Centre from Malaysia, officially signed a Memorandum of Cooperation (MoC) during BE Penang on December 7, 2023.
Mr. Francis Teo, Chairman of Asia Venue Alliance, expressed, "I am proud to be one of the first co-founders of this alliance and hope that with this alliance, events from all over the
world will flock to Asia. Our collective efforts have borne fruit, and Asia is now well-positioned to be a global hub for world-class business events." This historic occasion signifies the beginning of a new era in the business event industry across Asia, supported by the collective expertise and unwavering commitment to excellence of the founding members.
Mr. Eric van Piggelen, CEO of BCCK, expressed enthusiasm for this significant milestone, stating,
"We are thrilled to be part of this alliance, which unites some of the finest convention centres in Asia. Together, we will establish new standards for event excellence and position the Asian region as the go-to destination for world-class conventions and gatherings."

The primary objectives of this Memorandum of Cooperation (MoC) are to nurture strategic alliances for driving industry growth in Asia by leveraging the strength of member organisations, to establish a unified regional brand to enhance recognition in the global business event sector and promote collaboration among member destinations by sharing business leads, industry knowledge, event experience, and technical skills.
Mdm. Riyanthi Handayani, President Director of Bali Nusa Dua Convention Center, is thrilled for the future of the Alliance, mentioning, "With the unveiling of the Asia Venue Alliance (AVA), we are not just creating a network; we are building a community of premier event spaces committed to delivering unparalleled experiences. Our vision is to set the stage for extraordinary events that leave a lasting impact."
Asia Venue Alliance (AVA) is a collaborative force driving growth in the vibrant Asian business events industry. By teaming up and sharing strengths, AVA aims to establish a strong regional brand that shines globally in the competitive business event sector. The alliance fosters collaboration through the exchange of events, cross-promotion, and sharing valuable industry insights. Committed to excellence, AVA ensures its members thrive in the dynamic and evolving events landscape.
In line with this collaboration, Mr. Gentzsch Andre Pierre, General Manager of Furama - Ariyana Danang International Tourism Complex, added, "With AVA, we aspire to have a
customer-friendly platform for providing world-class venues and technology in beautiful, exclusive but often overlooked locations." Chairman of ICC Tainan, Mr. Jason Yeh, further stated, "In an era of interconnectedness, the Asia Venue Alliance stands as a symbol of strength in unity. Together, we embark on a journey to elevate the event landscape, offering unparalleled opportunities for venues across Asia to excel and innovate."
The Alliance envisions an exciting future filled with opportunities for collaboration, growth, and excellence in the Business Events sector. This innovative partnership will undoubtedly enhance the reputation and competitiveness of the participating venues and pave the way for a significant impact on the industry, promoting high-quality event experiences across the
Asian region.


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